Philosophy

OUR PHILOSOPHY
The Cannonball dive is a dive for the people.  It doesn't discriminate against body type, race, religion, political affiliation, social status, or fashion sense.  And if you've never done a Cannonball then you'd better just shut down this computer, go find a body of water, and dive in!  When you're jumping into the water on a beautiful summer day, with nothing on your mind except leaping high, balling up tight, and making a splash that is going to get as many people wet as possible, that moment you're in the air might be the best feeling you can have with your swimsuit on.
Now you may think that a wine company called Cannonball is not very serious.  True, we try not to take ourselves too seriously, but that's because wine should be enjoyable.  Now don't get us wrong.  We're serious about quality, honesty, and enjoying life.  And, we're dead serious about spreading our love and passion for wine by offering great wines at great prices.  That means we want every wine you taste from us to be a WOW wine.  
So while the swan dive might be graceful, a back one-and-a-half somersault-tuck might be impressive, and a cliff dive is just ballsy, if you do them right, they don't make a splash.  So follow our instructions on how to Cannonball and we hope you find our wines as enjoyable and memorable as those summers you spent as a kid doing Cannonballs.  And don't forget to share a splash with friends.
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